It can be tempting at this time of year to invest time and effort in planning your business and marketing strategy for the new year ahead, I would urge you instead to first stop and take stock of the last twelve months.
Just as the internet has evolved beyond all recognition from its slow dial-up days and limited interactivity, so too has FinTech matured to something altogether more sophisticated.
Not all press releases will become stories. No matter how well written or how many hours you put into it, sometimes it really just isn’t news.
It’s interesting to note how quickly an industry buzzword becomes mainstream and the term FinTech is certainly a prominent example.
In my last post I talked about the importance of a strategic events programme and how it should be an important lead generator and a customer engagement tool – not just a day out of the office.
Most companies in the financial markets and FinTech space incorporate events such as industry conferences, roundtables, briefings and client outings into their annual marketing plans.
Getting your business and its achievements mentioned in the right publications can be a hard slog. Fortunately, there are some key rules to gaining press coverage.
Rarely a day passes without us hearing about a “new, leading, next-generation platform” that is going to redefine or disrupt financial markets. But many fintech companies fail to clearly describe exactly what it is they do, which costs them valuable business.