The role of marketing in the sales process is no longer restricted to providing leads for the sales team. Customer engagement is key, discusses Martina Doherty.
When we think of Florence Nightingale, we of course think of the Lady with the Lamp, the pioneer of modern nursing, statistician…but do we think of her as a pioneering Fintech marketer?
A quick google of ‘how not to annoy a journalist’ throws up numerous articles. The same is true, although to a slightly lesser extent, for the search ‘how journalists annoy PRs’
Marketing and PR, like many other industries, relies on a mostly principles-led approach to self-governance. But is this the most effective way to uphold standards or does the sector need regulation with a few more teeth?
In 2013 Ken Schwencke, a journalist and programmer for the Los Angeles Times, developed software to help him (and his newspaper) get earthquake reports out as fast as possible (and ahead of the competition).
With such a rich variety of digital marketing channels available it can be all too easy to overlook Twitter, or perhaps even be dismissive of its value.
Looking through old notes proved a useful reminder that even though not that much seems to have changed in marketing, in reality everything has changed. But have these changes all been for the better?
2016 was something of a big year for politics and financial markets – yet how much actually changed during those 12 months?