Marketing and Sales – are they really that different?
The role of marketing in the sales process is no longer restricted to providing leads for the sales team. Customer engagement is key, discusses Martina Doherty.
Blog
What FinTech Marketers can learn from Florence Nightingale
When we think of Florence Nightingale, we of course think of the Lady with the Lamp, the pioneer of modern nursing, statistician…but do we think of her as a pioneering Fintech marketer?
Building Rapport: How FinTech PRs and Journalists Can Achieve More Together
A quick google of ‘how not to annoy a journalist’ throws up numerous articles. The same is true, although to a slightly lesser extent, for the search ‘how journalists annoy PRs’
Ethical Drift – FX and Communications industries compared
Marketing and PR, like many other industries, relies on a mostly principles-led approach to self-governance. But is this the most effective way to uphold standards or does the sector need regulation with a few more teeth?
The Bots are Coming… The PR & Communications Revolution
In 2013 Ken Schwencke, a journalist and programmer for the Los Angeles Times, developed software to help him (and his newspaper) get earthquake reports out as fast as possible (and ahead of the competition).
Why Twitter Matters in Marketing
With such a rich variety of digital marketing channels available it can be all too easy to overlook Twitter, or perhaps even be dismissive of its value.
Building a Buzz: How B2B marketing is evolving
Looking through old notes proved a useful reminder that even though not that much seems to have changed in marketing, in reality everything has changed. But have these changes all been for the better?
FinTech Trends 2017: Getting down to detail
2016 was something of a big year for politics and financial markets – yet how much actually changed during those 12 months?
