Once upon a time the world of FinTech was so novel that it was relatively easy to get corporate news to stand out. Then FinTech developed into an all-encompassing global industry, where it became more challenging for companies to get their voices heard above the noise of a crowded market.
We think we’ve got some interesting experience and professional backgrounds on the MD Consulting team, so it’s about time we told you a bit more about ourselves. First up is Account Director, Alice, who has been with MD Consulting since 2016.
Imagine the scenario. A couple of years ago, the head of communications at a national retailer heads into a board meeting to discuss an issue that she had been thinking about privately, and has finally worked up the courage to discuss with the board.
It’s a pub quiz question for the ages. What do action star Steven Seagal and former Premier League football manager Harry Redknapp have in common?
No, they aren’t starring in the next mismatched buddy cop action comedy.
Business awards are an often under-used marketing tool. Awards celebrate success and are great PR opportunities – the perfect vehicle for letting current and potential customers know what your business has achieved. Winning an award can open doors to obtaining new business and breaking into new markets.
We are constantly reading about the FinTech revolution and how new disruptive technology and FinTech developments will change our lives forever. However on a world trip with my husband, where we are currently cycling from London to Auckland, New Zealand, it has been interesting to note that despite this revolution supposedly changing how we manage our money and pay for things, cash is still king in Europe, – with card payments coming a close second.
A marketing strapline can be the perfect tool for building a memorable brand. Alongside the company name and logo, a strapline is a brand’s first chance to engage with customers and secure their loyalty. Get it right, and it will even pass into everyday speech – consider consumer brand straplines such as Just Do It (Nike), Because You’re Worth It (L’Oreal) or I’m lovin’ it (MacDonald’s).