Are you using social media as part of your marketing strategy? Or more to the point, are you using social media effectively to promote your business?
Many B2B businesses assume that using social media isn’t relevant to them or it is an afterthought, just putting out a post on LinkedIn because it seemed like a good idea.
Over a 20-year career in FinTech and RegTech marketing, one of my key learnings is that marketing is probably one of the most misunderstood disciplines in business. What I mean by that is that there is a perception that it’s not as difficult or strategic as say Risk, Finance or Technology – all disciplines that require subject matter experts. Despite its recognised status as a chartered profession, marketing still seems to fall into the ‘anyone can do it’ category which then means that the right skills and efforts aren’t always in place. And even when a professional is employed in the role, the marketing function is often not given the same support or management focus as others so just doesn’t have the right attention in the organisation to generate the best possible results.
Colin Lambert, founder and publisher of The Full FX, is the latest guest in our Five Questions series of blogs, in which we we talk to senior people in FinTech, RegTech and financial markets about their business and the wider market. Colin gives some excellent and honest advice on how to pitch stories to journalists in the B2B space as well as some insights into the opportunities and challenges for tech firms in FX.
We are delighted to welcome Rob Magee as the first male guest in our Five Questions series, in which we speak to senior executives in FinTech, RegTech and financial markets about current issues affecting their business. Rob shares some advice for candidates looking for a career in the FinTech sector as well as for start-up firms looking to expand their workforce.
In a recent masterclass which I delivered to a group of early phase start-up FinTech businesses I was struck by how marketing is probably one of the most misunderstood disciplines in business. So many otherwise smart business people assume that undertaking advertising, social media and PR will miraculously elevate their organisation’s profile and ultimately generate more sales. And when that doesn’t happen as quickly as expected, the assumptions are that a bigger budget is needed, the wrong activity or media were chosen, or even that the timing wasn’t right. Wrong!
We are delighted to have Joy Macknight as our latest virtual guest in our Five Questions series of interviews, in which we talk to senior women in FinTech, RegTech and financial markets about their experiences in the current climate and the challenges to their business. Joy shares some advice on what to do and what NOT to do in PR, as well as some interesting insights into the challenges of AI in financial markets and the media industries.
We are excited to share our first 2021 interview for our 5 questions series. Áine Hall, a specialist recruiter in the FinTech and RegTech sectors offers some excellent insights into what’s ahead, as well as great advice for both recruiters and candidates at the start of a new working year.