Martina Doherty

The Power of Storytelling in FinTech Communications

Once upon a time the world of FinTech was so novel that it was relatively easy to get corporate news to stand out.  Then FinTech developed into an all-encompassing global industry, where it became more challenging for companies to get their voices heard above the noise of a crowded market. 

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FinTech Payments: How FinTech & FX cards have changed international travel

We are constantly reading about the FinTech revolution and how new disruptive technology and FinTech developments will change our lives forever. However on a world trip with my husband, where we are currently cycling from London to Auckland, New Zealand, it has been interesting to note that despite this revolution supposedly changing how we manage our money and pay for things, cash is still king in Europe, – with card payments coming a close second.

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Marketing and Sales – are they really that different?

The role of marketing in the sales process is no longer restricted to providing leads for the sales team. Customer engagement is key, discusses Martina Doherty.

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Ethical Drift – FX and Communications industries compared

Marketing and PR, like many other industries, relies on a mostly principles-led approach to self-governance. But is this the most effective way to uphold standards or does the sector need regulation with a few more teeth?

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MD Consulting founder interviewed by International Public Relations Association on PR in the FinTech sector

Martina was recently interviewed by the International Public Relations Association, discussing the ever evolving world of FinTech and financial services

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MD Consulting founder on specialising in FX and FinTech marketing

Martina was recently interviewed for LeapRate, where she talked about the benefits of using a specialised FX and FinTech Marketing agency.

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Building a Buzz: How B2B marketing is evolving

Looking through old notes proved a useful reminder that even though not that much seems to have changed in marketing, in reality everything has changed. But have these changes all been for the better?

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Another Year Over… And What Have You Done?

It can be tempting at this time of year to invest time and effort in planning your business and marketing strategy for the new year ahead, I would urge you instead to first stop and take stock of the last twelve months.

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MD Consulting Founding Member of Global FinTech PR Network

MD Consulting is proud to be one of eight founding members of the Global Fintech PR Network, the first global association of independent PR and Communications agencies focused solely on the FinTech sector.

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Fintech: evolving into a force for change

Martina was recently interviewed by Natwest, to discuss FinTech as it evolves in to a force for change.

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MD Consulting interviewed for FinTech Profile

Martina was recently interviewed for FinTech Profile, where she talks about her career in financial and FinTech marketing and MD Consulting’s role in establishing the Global FinTech PR Network.

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FinTech 2.0? Time to do business in a better way

Just as the internet has evolved beyond all recognition from its slow dial-up days and limited interactivity, so too has FinTech matured to something altogether more sophisticated.

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When Press Releases Simply Don’t Work

Not all press releases will become stories. No matter how well written or how many hours you put into it, sometimes it really just isn’t news.

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Beyond FinTech: Conveying the RegTech Message

It’s interesting to note how quickly an industry buzzword becomes mainstream and the term FinTech is certainly a prominent example.

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Events and conferences: Worthwhile marketing? Only if you have plan!

In my last post I talked about the importance of a strategic events programme and how it should be an important lead generator and a customer engagement tool – not just a day out of the office.

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Industry Events and Conferences: Are you missing a trick?

Most companies in the financial markets and FinTech space incorporate events such as industry conferences, roundtables, briefings and client outings into their annual marketing plans.

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How to get press coverage in a world of information overload

Getting your business and its achievements mentioned in the right publications can be a hard slog. Fortunately, there are some key rules to gaining press coverage.

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Value proposition: Do you know what your company ACTUALLY does?

Rarely a day passes without us hearing about a “new, leading, next-generation platform” that is going to redefine or disrupt financial markets. But many fintech companies fail to clearly describe exactly what it is they do, which costs them valuable business.

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Thought leadership – marketing buzzword or valuable marketing tool?

Thought leadership is often regarded as a powerful alternative to traditional marketing, leading many companies to refocus their efforts on this activity. But is thought leadership just a marketing buzzword or can it offer real value to fintech companies?

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Planning for FinTech marketing success

With constant change in the financial markets, as well as the FX and FinTech industries, any time that you spend thinking about your marketing strategy upfront should turn out to be a profitable investment – provided you do it right

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Nurture your clients: A marketing strategy that really works

Sometimes you can be so busy chasing after the next big win that you miss the opportunities that are right under your nose

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FX bankers connect with LinkedIn

With Facebook and Twitter out of bounds, exclusive research by MD Consulting has found that LinkedIn is FX bankers’ preferred social media tool

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Jettison the Jargon – or forget about marketing

If your marketing copy hinges on words and phrases that don’t mean anything to anyone, it’s time for a rethink

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How to win a FinTech industry award

Follow these five tips and you will boost your chances of landing industry recognition in the FinTech sector.

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Fintech marketing strategy: Five steps to creating a winning campaign

How can your FinTech firm generate excellent results from your marketing spend? Martina Doherty explains

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FinTech awards: what’s the point in entering your platform?

There are three good reasons why FinTech businesses should aim to win awards, says Martina Doherty

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