Five Top Marketing Tips to Build a Successful FinTech brand
Over a 20-year career in FinTech and RegTech marketing, one of my key learnings is that marketing is probably one of the most misunderstood disciplines in business. What I mean by that is that there is a perception that it’s not as difficult or strategic as say Risk, Finance or Technology – all disciplines that require subject matter experts. Despite its recognised status as a chartered profession, marketing still seems to fall into the ‘anyone can do it’ category which then means that the right skills and efforts aren’t always in place. And even when a professional is employed in the role, the marketing function is often not given the same support or management focus as others so just doesn’t have the right attention in the organisation to generate the best possible results.