Helen Marsters

Social media for B2B marketing: A whistlestop tour – Part 2

Following on from my previous blog on social media for B2B marketing, in this blog I look at social media content, some ideas around what to focus on, how to utilise the talent of your teams and why you should seriously consider video content as part of your strategy.

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Social media for B2B marketing: A whistlestop tour – Part 1

Are you using social media as part of your marketing strategy? Or more to the point, are you using social media effectively to promote your business?

Many B2B businesses assume that using social media isn’t relevant to them or it is an afterthought, just putting out a post on LinkedIn because it seemed like a good idea.

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