Imagine the scenario. A couple of years ago, the head of communications at a national retailer heads into a board meeting to discuss an issue that she had been thinking about privately, and has finally worked up the courage to discuss with the board.
Alice recently wrote a highly insightful article on how Florence Nightingale, credited as the founder of modern marketing, was also a highly innovative marketer.
When we think of Florence Nightingale, we of course think of the Lady with the Lamp, the pioneer of modern nursing, statistician…but do we think of her as a pioneering Fintech marketer?
In 2013 Ken Schwencke, a journalist and programmer for the Los Angeles Times, developed software to help him (and his newspaper) get earthquake reports out as fast as possible (and ahead of the competition).
2016 was something of a big year for politics and financial markets – yet how much actually changed during those 12 months?
MD Consulting has joined seven other independent PR agencies, based on five continents, with the aim of delivering high-quality PR, communications and strategic advisory services to clients in the fintech industry around the world.
