FinTech 2.0? Time to do business in a better way

Just as the internet has evolved beyond all recognition from its slow dial-up days and limited interactivity, so too has FinTech matured to something altogether more sophisticated.

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When Press Releases Simply Don’t Work

Not all press releases will become stories. No matter how well written or how many hours you put into it, sometimes it really just isn’t news.

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Beyond FinTech: Conveying the RegTech Message

It’s interesting to note how quickly an industry buzzword becomes mainstream and the term FinTech is certainly a prominent example.

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Events and conferences: Worthwhile marketing? Only if you have plan!

In my last post I talked about the importance of a strategic events programme and how it should be an important lead generator and a customer engagement tool – not just a day out of the office.

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Industry Events and Conferences: Are you missing a trick?

Most companies in the financial markets and FinTech space incorporate events such as industry conferences, roundtables, briefings and client outings into their annual marketing plans.

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How to get press coverage in a world of information overload

Getting your business and its achievements mentioned in the right publications can be a hard slog. Fortunately, there are some key rules to gaining press coverage.

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Value proposition: Do you know what your company ACTUALLY does?

Rarely a day passes without us hearing about a “new, leading, next-generation platform” that is going to redefine or disrupt financial markets. But many fintech companies fail to clearly describe exactly what it is they do, which costs them valuable business.

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Thought leadership – marketing buzzword or valuable marketing tool?

Thought leadership is often regarded as a powerful alternative to traditional marketing, leading many companies to refocus their efforts on this activity. But is thought leadership just a marketing buzzword or can it offer real value to fintech companies?

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