Three ways to increase your chances of securing media coverage
From the Financial Times to Finextra, the Covid-19 pandemic and the US election continue to dominate news headlines, and it can feel like an impossible task to get the media talking about your company. But while these are front-page stories that impact us all, journalists and readers are still hungry for good news stories, especially with so much change and disruption in the world around us.
In a recent Guardian Masterclass “Pitching to journalists: a practical workshop”, Kate Carter, a freelance journalist and the lifestyle editor at The Guardian, shared her advice for business owners, social media experts and PR professionals to refine develop trusted and mutually valuable relationships with the right journalists.
The masterclass was a timely reminder of the proactive things we can do either as company founders, in-house communications executives or PR agents, to be of greater service to journalists. We’ve already talked about the how fintechs can build rapport with journalists on the MD Consulting blog, so here I look at three ways you can make a journalist’s life easier and increase the chances of getting coverage for your organisation.
Is technology really the ‘solution’?
Why describing your technology as a ‘solution’ doesn’t actually tell me what you do.
I undertook some online competitor research for a client recently and what should have been an informative and relatively easy undertaking became quite the opposite. With so many FinTech and RegTech providers offering “automated solutions to enhance transparency and customer engagement, increase efficiencies and reduce risk”, I honestly had no idea what most of the companies I looked at actually do! So it became a mission to try to figure it out …
Five Questions With…Clare Black, Innovate Finance
We are delighted to have Clare Black as the second virtual guest in our Five Questions series, in which we talk to senior women in FinTech, RegTech and financial markets to hear of their experiences in the current environment, and how they and others need to adapt their marketing and PR activities going forward. As well as discussing the impact of COVID-19 in the FinTech sector, Clare shared some great PR and marketing advice for start-ups.
Five Questions With…Emma Davey, FIA
MD Consulting is excited to launch the Five Questions series of blogs in which we talk to senior women in FinTech, RegTech and financial markets about the impact of COVID-19 on their business and how companies in their sector can tailor their PR and communications strategy to their best advantage.
Our first virtual guest is Emma Davey, Chief Commercial Officer of the Futures Industry Association.
Who would testify on your behalf?
Testimonial – a declaration of a company’s or individual’s character, conduct, qualifications, value or excellence, given or done as an expression of esteem, admiration, or gratitude.
They were the real-world ‘likes’ before Mark Zuckerberg was even born, but for organisations large and small, testimonials are often an under-utilised resource in terms of positive marketing messages. They are key content that can help promote your product or service in a convincing fashion – as well as proof that you are who you say you are.
How to move your business forward in these challenging times in 4 easy ways
With the COVID-19 pandemic sweeping the world, life as we know it has suddenly and dramatically changed. While effort and action, quite rightly, is focused on containing the spread of the coronavirus and saving lives by temporarily shutting down many industries, it has resulted in fluctuating markets and stock exchanges around the world, and a global recession seems inevitable. It can be difficult not to feel pessimistic or constrained.