Is technology really the ‘solution’?

Why describing your technology as a ‘solution’ doesn’t actually tell me what you do.

I undertook some online competitor research for a client recently and what should have been an informative and relatively easy undertaking became quite the opposite. With so many FinTech and RegTech providers offering “automated solutions to enhance transparency and customer engagement, increase efficiencies and reduce risk”, I honestly had no idea what most of the companies I looked at actually do!  So it became a mission to try to figure it out …

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Five Questions With…Clare Black, Innovate Finance

We are delighted to have Clare Black as the second virtual guest in our Five Questions series, in which we talk to senior women in FinTech, RegTech and financial markets to hear of their experiences in the current environment, and how they and others need to adapt their marketing and PR activities going forward. As well as discussing the impact of COVID-19 in the FinTech sector, Clare shared some great PR and marketing advice for start-ups.

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Five Questions With…Emma Davey, FIA

MD Consulting is excited to launch the Five Questions series of blogs in which we talk to senior women in FinTech, RegTech and financial markets about the impact of COVID-19 on their business and how companies in their sector can tailor their PR and communications strategy to their best advantage.

Our first virtual guest is Emma Davey, Chief Commercial Officer of the Futures Industry Association.

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Working Like a Blog: Why B2B blogging needs to be about more than just writing

“Content is the reason search began in the first place.” – Lee Odden

Blogging is currently all the rage – anyone and everyone can write and publish a blog in an effort to garner a following or grow a business.  But in the B2B world, what purpose does it really serve and if your company is not already publishing one, should it be?

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Who would testify on your behalf?

Testimonial – a declaration of a company’s or individual’s character, conduct, qualifications, value or excellence, given or done as an expression of esteem, admiration, or gratitude.

They were the real-world ‘likes’ before Mark Zuckerberg was even born, but for organisations large and small, testimonials are often an under-utilised resource in terms of positive marketing messages. They are key content that can help promote your product or service in a convincing fashion – as well as proof that you are who you say you are.

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How to move your business forward in these challenging times in 4 easy ways

With the COVID-19 pandemic sweeping the world, life as we know it has suddenly and dramatically changed. While effort and action, quite rightly, is focused on containing the spread of the coronavirus and saving lives by temporarily shutting down many industries, it has resulted in fluctuating markets and stock exchanges around the world, and a global recession seems inevitable. It can be difficult not to feel pessimistic or constrained.

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Communication from the Inside Out

“The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw 

The value to a company in communicating effectively, both internally and with customers, is a no-brainer. But surprisingly it is something that many companies fail to do well. How can companies ensure that Internal Communications and Marketing are on the same page?

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10 FinTech Awards to Consider for Your 2020 PR and Marketing Plan

As 2019 draws to a close, it is time to start planning for the new year. In helping our clients with their PR and marketing plans, we always look at external dates and deadlines, such as editorial calendars for target publications, speaking submission deadlines for events, and entry deadlines for business and industry awards, to organise activity across each quarter.

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