Who would testify on your behalf?
Testimonial – a declaration of a company’s or individual’s character, conduct, qualifications, value or excellence, given or done as an expression of esteem, admiration, or gratitude.
They were the real-world ‘likes’ before Mark Zuckerberg was even born, but for organisations large and small, testimonials are often an under-utilised resource in terms of positive marketing messages. They are key content that can help promote your product or service in a convincing fashion – as well as proof that you are who you say you are.
How to move your business forward in these challenging times in 4 easy ways
With the COVID-19 pandemic sweeping the world, life as we know it has suddenly and dramatically changed. While effort and action, quite rightly, is focused on containing the spread of the coronavirus and saving lives by temporarily shutting down many industries, it has resulted in fluctuating markets and stock exchanges around the world, and a global recession seems inevitable. It can be difficult not to feel pessimistic or constrained.
Communication from the Inside Out
“The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw
The value to a company in communicating effectively, both internally and with customers, is a no-brainer. But surprisingly it is something that many companies fail to do well. How can companies ensure that Internal Communications and Marketing are on the same page?
10 FinTech Awards to Consider for Your 2020 PR and Marketing Plan
As 2019 draws to a close, it is time to start planning for the new year. In helping our clients with their PR and marketing plans, we always look at external dates and deadlines, such as editorial calendars for target publications, speaking submission deadlines for events, and entry deadlines for business and industry awards, to organise activity across each quarter.
Get to Know…Cassie
We think we’ve got some interesting experience and professional backgrounds on the MD Consulting team, so it’s about time we told you a bit more about ourselves.
The Power of Storytelling in FinTech Communications
Once upon a time the world of FinTech was so novel that it was relatively easy to get corporate news to stand out. Then FinTech developed into an all-encompassing global industry, where it became more challenging for companies to get their voices heard above the noise of a crowded market.