We are excited to share our first 2021 interview for our 5 questions series. Áine Hall, a specialist recruiter in the FinTech and RegTech sectors offers some excellent insights into what’s ahead, as well as great advice for both recruiters and candidates at the start of a new working year.
Awards are a great way to get your market talking about your business. Last year we published 10 FinTech Awards to consider entering in 2020, which we have expanded this year to include the RegTech sector. Read on to learn how awards can help raise your profile and view the list of 10 Awards that FinTech and RegTech firms should consider for 2021 – all in date order.
From the Financial Times to Finextra, the Covid-19 pandemic and the US election continue to dominate news headlines, and it can feel like an impossible task to get the media talking about your company. But while these are front-page stories that impact us all, journalists and readers are still hungry for good news stories, especially with so much change and disruption in the world around us.
In a recent Guardian Masterclass “Pitching to journalists: a practical workshop”, Kate Carter, a freelance journalist and the lifestyle editor at The Guardian, shared her advice for business owners, social media experts and PR professionals to refine develop trusted and mutually valuable relationships with the right journalists.
The masterclass was a timely reminder of the proactive things we can do either as company founders, in-house communications executives or PR agents, to be of greater service to journalists. We’ve already talked about the how fintechs can build rapport with journalists on the MD Consulting blog, so here I look at three ways you can make a journalist’s life easier and increase the chances of getting coverage for your organisation.
Why describing your technology as a ‘solution’ doesn’t actually tell me what you do.
I undertook some online competitor research for a client recently and what should have been an informative and relatively easy undertaking became quite the opposite. With so many FinTech and RegTech providers offering “automated solutions to enhance transparency and customer engagement, increase efficiencies and reduce risk”, I honestly had no idea what most of the companies I looked at actually do! So it became a mission to try to figure it out …
We are delighted to have Clare Black as the second virtual guest in our Five Questions series, in which we talk to senior women in FinTech, RegTech and financial markets to hear of their experiences in the current environment, and how they and others need to adapt their marketing and PR activities going forward. As well as discussing the impact of COVID-19 in the FinTech sector, Clare shared some great PR and marketing advice for start-ups.
MD Consulting is excited to launch the Five Questions series of blogs in which we talk to senior women in FinTech, RegTech and financial markets about the impact of COVID-19 on their business and how companies in their sector can tailor their PR and communications strategy to their best advantage.
Our first virtual guest is Emma Davey, Chief Commercial Officer of the Futures Industry Association.
“Content is the reason search began in the first place.” – Lee Odden
Blogging is currently all the rage – anyone and everyone can write and publish a blog in an effort to garner a following or grow a business. But in the B2B world, what purpose does it really serve and if your company is not already publishing one, should it be?
Testimonial – a declaration of a company’s or individual’s character, conduct, qualifications, value or excellence, given or done as an expression of esteem, admiration, or gratitude.
They were the real-world ‘likes’ before Mark Zuckerberg was even born, but for organisations large and small, testimonials are often an under-utilised resource in terms of positive marketing messages. They are key content that can help promote your product or service in a convincing fashion – as well as proof that you are who you say you are.
Get in touch to book a free 30-minute needs assessment. You can also email us at info@mdconsulting.com.