“Content is the reason search began in the first place.” – Lee Odden
Blogging is currently all the rage – anyone and everyone can write and publish a blog in an effort to garner a following or grow a business. But in the B2B world, what purpose does it really serve and if your company is not already publishing one, should it be?
Testimonial – a declaration of a company’s or individual’s character, conduct, qualifications, value or excellence, given or done as an expression of esteem, admiration, or gratitude.
They were the real-world ‘likes’ before Mark Zuckerberg was even born, but for organisations large and small, testimonials are often an under-utilised resource in terms of positive marketing messages. They are key content that can help promote your product or service in a convincing fashion – as well as proof that you are who you say you are.
With the COVID-19 pandemic sweeping the world, life as we know it has suddenly and dramatically changed. While effort and action, quite rightly, is focused on containing the spread of the coronavirus and saving lives by temporarily shutting down many industries, it has resulted in fluctuating markets and stock exchanges around the world, and a global recession seems inevitable. It can be difficult not to feel pessimistic or constrained.
“The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw
The value to a company in communicating effectively, both internally and with customers, is a no-brainer. But surprisingly it is something that many companies fail to do well. How can companies ensure that Internal Communications and Marketing are on the same page?
As 2019 draws to a close, it is time to start planning for the new year. In helping our clients with their PR and marketing plans, we always look at external dates and deadlines, such as editorial calendars for target publications, speaking submission deadlines for events, and entry deadlines for business and industry awards, to organise activity across each quarter.
We think we’ve got some interesting experience and professional backgrounds on the MD Consulting team, so it’s about time we told you a bit more about ourselves.
MD Consulting, London-based specialists in Marketing & PR for the capital markets and FinTech industries, launches profile-raising programme which will support business growth.
Once upon a time the world of FinTech was so novel that it was relatively easy to get corporate news to stand out. Then FinTech developed into an all-encompassing global industry, where it became more challenging for companies to get their voices heard above the noise of a crowded market.
Get in touch to book a free 30-minute needs assessment. You can also email us at info@mdconsulting.com.
