Five Questions with…Rob Magee, Ingenio
We are delighted to welcome Rob Magee as the first male guest in our Five Questions series, in which we speak to senior executives in FinTech, RegTech and financial markets about current issues affecting their business. Rob shares some advice for candidates looking for a career in the FinTech sector as well as for start-up firms looking to expand their workforce.
What’s your marketing MO?
In a recent masterclass which I delivered to a group of early phase start-up FinTech businesses I was struck by how marketing is probably one of the most misunderstood disciplines in business. So many otherwise smart business people assume that undertaking advertising, social media and PR will miraculously elevate their organisation’s profile and ultimately generate more sales. And when that doesn’t happen as quickly as expected, the assumptions are that a bigger budget is needed, the wrong activity or media were chosen, or even that the timing wasn’t right. Wrong!
Five Questions With…Joy Macknight, The Banker
We are delighted to have Joy Macknight as our latest virtual guest in our Five Questions series of interviews, in which we talk to senior women in FinTech, RegTech and financial markets about their experiences in the current climate and the challenges to their business. Joy shares some advice on what to do and what NOT to do in PR, as well as some interesting insights into the challenges of AI in financial markets and the media industries.
Five Questions with…Áine Hall, Hawk Search
We are excited to share our first 2021 interview for our 5 questions series. Áine Hall, a specialist recruiter in the FinTech and RegTech sectors offers some excellent insights into what’s ahead, as well as great advice for both recruiters and candidates at the start of a new working year.
Three ways to increase your chances of securing media coverage
From the Financial Times to Finextra, the Covid-19 pandemic and the US election continue to dominate news headlines, and it can feel like an impossible task to get the media talking about your company. But while these are front-page stories that impact us all, journalists and readers are still hungry for good news stories, especially with so much change and disruption in the world around us.
In a recent Guardian Masterclass “Pitching to journalists: a practical workshop”, Kate Carter, a freelance journalist and the lifestyle editor at The Guardian, shared her advice for business owners, social media experts and PR professionals to refine develop trusted and mutually valuable relationships with the right journalists.
The masterclass was a timely reminder of the proactive things we can do either as company founders, in-house communications executives or PR agents, to be of greater service to journalists. We’ve already talked about the how fintechs can build rapport with journalists on the MD Consulting blog, so here I look at three ways you can make a journalist’s life easier and increase the chances of getting coverage for your organisation.
Is technology really the ‘solution’?
Why describing your technology as a ‘solution’ doesn’t actually tell me what you do.
I undertook some online competitor research for a client recently and what should have been an informative and relatively easy undertaking became quite the opposite. With so many FinTech and RegTech providers offering “automated solutions to enhance transparency and customer engagement, increase efficiencies and reduce risk”, I honestly had no idea what most of the companies I looked at actually do! So it became a mission to try to figure it out …
Five Questions With…Clare Black, Innovate Finance
We are delighted to have Clare Black as the second virtual guest in our Five Questions series, in which we talk to senior women in FinTech, RegTech and financial markets to hear of their experiences in the current environment, and how they and others need to adapt their marketing and PR activities going forward. As well as discussing the impact of COVID-19 in the FinTech sector, Clare shared some great PR and marketing advice for start-ups.