Using PR to Own an Issue
Imagine the scenario. A couple of years ago, the head of communications at a national retailer heads into a board meeting to discuss an issue that she had been thinking about privately, and has finally worked up the courage to discuss with the board.
Winning a business award: And the winner is…
Business awards are an often under-used marketing tool. Awards celebrate success and are great PR opportunities – the perfect vehicle for letting current and potential customers know what your business has achieved. Winning an award can open doors to obtaining new business and breaking into new markets.
FinTech Payments: How FinTech & FX cards have changed international travel
We are constantly reading about the FinTech revolution and how new disruptive technology and FinTech developments will change our lives forever. However on a world trip with my husband, where we are currently cycling from London to Auckland, New Zealand, it has been interesting to note that despite this revolution supposedly changing how we manage our money and pay for things, cash is still king in Europe, – with card payments coming a close second.
Marketing Straplines: Every Little Helps
A marketing strapline can be the perfect tool for building a memorable brand. Alongside the company name and logo, a strapline is a brand’s first chance to engage with customers and secure their loyalty. Get it right, and it will even pass into everyday speech – consider consumer brand straplines such as Just Do It (Nike), Because You’re Worth It (L’Oreal) or I’m lovin’ it (MacDonald’s).