About MD Consulting
Specialists in Marketing & PR for the FX, FinTech and RegTech sectors.
You’ll be somewhere here: Developing or using innovative FX, Financial or Regulation Technology. That’s exactly where we are too.
You know you have a great business and there are areas in which you excel – but you need to raise your profile and increase brand recognition within your market to achieve your firm’s full potential. With our expertise and track record of achieving results, we will get your market talking about your business.
We are a London-based marketing services agency focused on the financial markets. Founded by Martina Doherty, a Chartered Marketer accomplished in promoting FX, FinTech and RegTech businesses, we have a proven track record in our market.
Our size and style are strictly boutique but our view is global, and we work with clients who have one thing in common – the desire to create strong awareness, appreciation and adoption of their products or services.
Martina Doherty is a skilled marketing and communications individual, accomplished in promoting FX, financial and technology businesses - from new company and product launches to ongoing PR campaigns.
Having spent 15 years working with large investment banks such as Deutsche Bank, Dresdner Kleinwort Wasserstein, State Street and UBS as well as market-leading FX technology companies Currenex, FXall, FX Connect, Currency Cloud and Digital Vega, she has extensive experience of the financial and technology markets as well as excellent media relationships in the sectors.
Martina is a Chartered Member of the Chartered Institute of Marketing (CIM) and in 2013 was shortlisted for their UK's 'Best Independent Marketing Consultant' Award. More recently she was nominated in the UK National Diversity Awards for Entrepreneur of Excellence.
In her free time Marketing enjoys cycling and between April 2018 and March 2020 completed a 2-year world cycling tour from London to Auckland with her husband. She is also a fluent German speaker. You can read Martina’s blogs here.
Cassie has more than 10 years’ experience building global startup brands from the UK. She held senior marketing management positions for tech startups in IT services, identity and fintech, and now helps our clients' executive teams grow their businesses.
Passionate about giving voice and volume to big ideas, Cassie specialises in personal branding and profile raising to help business leaders win new clients, secure investment, attract the best talent for their teams, and become the ‘go to’ in their industry for media and event speaking.
Cassie has a Degree in Public Relations and Journalism from Deakin University, Australia.
Leila Hrycyszyn started her PR agency career in 2011 in the technology sector.
From there she moved to an in-house PR role at Elemental, an Amazon Web Services company before returning to PR agency work after becoming a mum in 2018. Leila is a media relations specialist with an impressive track record in securing face-to-face interviews and coverage across top-tier national, business, trade and analyst titles including the Financial Times, Daily Mail, Daily Telegraph, Guardian, Metro, Sunday Express, Sunday Times, TechCrunch, the Wall Street Journal and Wired. She has also secured live interviews for clients on BBC Breakfast and Sky News.
Nikki is a freelance editor, journalist and copywriter. She specialises in covering the financial markets and regularly contributes to a range of trade publications including FIA MarketVoice, e-Forex and the Trade.
For MD Consulting, Nikki creates engaging content on behalf of clients, whilst also providing in-depth advisory services based on her many years in the industry. Nikki also serves as news editor for FXAlgoNews and was the former e-channels editor of Profit & Loss.
She holds a degree in English and German from the University of Manchester and a Diploma in Journalism from the National Council for the Training of Journalists (NCTJ).
Helen is a digital marketing expert, specialising in social media management.
She currently manages a diverse portfolio of client’s social channels for their external communications, which involves:
- Content planning, creating and scheduling;
- Communities monitoring, managing and reporting;
- Channel monitoring, managing and reporting;
- Social campaign planning, execution and reporting;
- Social Media training if required.
Helen has an MSc with Distinction in Digital Marketing from the University of West London.
Michelle Hemstedt is a freelance copywriter and co-founder of The Full FX, a news, analysis and events service for the institutional FX industry.
As a copywriter she specialises in FX and FinTech with experience of writing blogs, white papers, industry articles, marketing brochures and video scripts.
Michelle holds a degree in Law and a Master’s in Creative Writing.