Working Like a Blog: Why B2B blogging needs to be about more than just writing

“Content is the reason search began in the first place.” – Lee Odden

Blogging is currently all the rage – anyone and everyone can write and publish a blog in an effort to garner a following or grow a business.  But in the B2B world, what purpose does it really serve and if your company is not already publishing one, should it be?

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