Who would testify on your behalf?

Testimonial – a declaration of a company’s or individual’s character, conduct, qualifications, value or excellence, given or done as an expression of esteem, admiration, or gratitude.

They were the real-world ‘likes’ before Mark Zuckerberg was even born, but for organisations large and small, testimonials are often an under-utilised resource in terms of positive marketing messages. They are key content that can help promote your product or service in a convincing fashion – as well as proof that you are who you say you are.

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