Marketing Straplines: Every Little Helps

A marketing strapline can be the perfect tool for building a memorable brand. Alongside the company name and logo, a strapline is a brand’s first chance to engage with customers and secure their loyalty. Get it right, and it will even pass into everyday speech – consider consumer brand straplines such as Just Do It (Nike), Because You’re Worth It (L’Oreal) or I’m lovin’ it (MacDonald’s).

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