What FinTech Marketers can learn from Florence Nightingale
When we think of Florence Nightingale, we of course think of the Lady with the Lamp, the pioneer of modern nursing, statistician…but do we think of her as a pioneering Fintech marketer?
Month: August 2017
Building Rapport: How FinTech PRs and Journalists Can Achieve More Together
A quick google of ‘how not to annoy a journalist’ throws up numerous articles. The same is true, although to a slightly lesser extent, for the search ‘how journalists annoy PRs’
