Filtered by Author: Martina Doherty

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FinTech Payments: How FinTech & FX cards have changed international travel

DATE - 15/08/2018   |  Author - Martina Doherty    |    Blog

We are constantly reading about the FinTech revolution and how new disruptive technology and FinTech developments will change our lives forever. However on a world trip with my husband, where we are currently cycling from London to Auckland, New Zealand,

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Marketing and Sales – are they really that different?

DATE - 16/10/2017   |  Author - Martina Doherty    |    Blog

The role of marketing in the sales process is no longer restricted to providing leads for the sales team. Customer engagement is key, discusses Martina Doherty.

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Ethical Drift – FX and Communications industries compared

DATE - 05/07/2017   |  Author - Martina Doherty    |    Blog

Marketing and PR, like many other industries, relies on a mostly principles-led approach to self-governance. But is this the most effective way to uphold standards or does the sector need regulation with a few more teeth?

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MD Consulting founder interviewed by International Public Relations Association on PR in the FinTech sector

DATE - 11/04/2017   |  Author - Martina Doherty    |    In The News

Martina was recently interviewed by the International Public Relations Association, discussing the ever evolving world of PR in FinTech and financial services.

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MD Consulting founder on specialising in FX and FinTech marketing

DATE - 14/03/2017   |  Author - Martina Doherty    |    In The News

Martina was recently interviewed for LeapRate, where she talked about the benefits of using a specialised FX and FinTech Marketing agency.

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Building a Buzz: How B2B marketing is evolving

DATE - 01/03/2017   |  Author - Martina Doherty    |    Blog

Looking through old notes proved a useful reminder that even though not that much seems to have changed in marketing, in reality everything has changed. But have these changes all been for the better?

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Another Year Over… And What Have You Done?

DATE - 15/12/2016   |  Author - Martina Doherty    |    Blog

It can be tempting at this time of year to invest time and effort in planning your business and marketing strategy for the new year ahead, I would urge you instead to first stop and take stock of the last twelve months.

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MD Consulting Founding Member of Global FinTech PR Network

DATE - 05/12/2016   |  Author - Martina Doherty    |    In The News

MD Consulting is proud to be one of eight founding members of the Global Fintech PR Network, the first global association of independent PR and Communications agencies focused solely on the FinTech sector.

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