Filtered by Author: Alice Thomas

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Using PR to Own an Issue

DATE - 02/04/2019   |  Author - Alice Thomas    |    Blog

Imagine the scenario. A couple of years ago, the head of communications at a national retailer heads into a board meeting to discuss an issue that she had been thinking about privately, and has finally worked up the courage to discuss with the board.

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Data-pocalypse: How GDPR is the first step towards better use of data within marketing automation

DATE - 15/05/2018   |  Author - Alice Thomas    |    Blog

We are now just days away from the compulsory implementation date of the General Data Protection Regulation (GDPR), a sweeping overhaul of European data privacy law designed to better protect customer data.

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Negotiation in Marketing

DATE - 18/01/2018   |  Author - Alice Thomas    |    Blog

Whilst marketing and PR success is often measured by output, much of our value is derived from our expert knowledge and areas where we humans still have the competitive edge.

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Published in IPRA - Shining a lamp on infographics: What marketers can learn from Florence Nightingale

DATE - 20/09/2017   |  Author - Alice Thomas    |    In The News

Alice's fantastic article on how Florence Nightingale demonstrated incredible marketing foresight, with the use of infographics, has been published by IPRA

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What FinTech Marketers can learn from Florence Nightingale

DATE - 25/08/2017   |  Author - Alice Thomas    |    Blog

When we think of Florence Nightingale, we of course think of the Lady with the Lamp, the pioneer of modern nursing, statistician…but do we think of her as a pioneering Fintech marketer?

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The Bots are Coming… The PR & Communications Revolution

DATE - 09/05/2017   |  Author - Alice Thomas    |    Blog

In 2013 Ken Schwencke, a journalist and programmer for the Los Angeles Times, developed software to help him (and his newspaper) get earthquake reports out as fast as possible (and ahead of the competition).

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FinTech Trends 2017: Getting down to detail

DATE - 30/01/2017   |  Author - Alice Thomas    |    Blog

2016 was something of a big year for politics and financial markets - yet how much actually changed during those 12 months?

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MD Consulting featured in PR Week alongside our fellow founding members of the Global FinTech PR Network

DATE - 02/12/2016   |  Author - Alice Thomas    |    In The News

Eight agencies specialising in FinTech PR, including MD Consulting, have launched the Global Fintech PR Network.

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