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Marketing and Sales – are they really that different?

DATE - 16/10/2017   |  Author - Martina Doherty    |    Blog

The role of marketing in the sales process is no longer restricted to providing leads for the sales team. Customer engagement is key, discusses Martina Doherty.

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What FinTech Marketers can learn from Florence Nightingale

DATE - 25/08/2017   |  Author - Alice Thomas    |    Blog

When we think of Florence Nightingale, we of course think of the Lady with the Lamp, the pioneer of modern nursing, statistician…but do we think of her as a pioneering Fintech marketer?

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Building Rapport: How FinTech PRs and Journalists Can Achieve More Together

DATE - 08/08/2017   |  Author - Nicola Tavendale    |    Blog

A quick google of ‘how not to annoy a journalist’ throws up numerous articles. The same is true, although to a slightly lesser extent, for the search ‘how journalists annoy PRs’

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Ethical Drift – FX and Communications industries compared

DATE - 05/07/2017   |  Author - Martina Doherty    |    Blog

Marketing and PR, like many other industries, relies on a mostly principles-led approach to self-governance. But is this the most effective way to uphold standards or does the sector need regulation with a few more teeth?

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The Bots are Coming… The PR & Communications Revolution

DATE - 09/05/2017   |  Author - Alice Thomas    |    Blog

In 2013 Ken Schwencke, a journalist and programmer for the Los Angeles Times, developed software to help him (and his newspaper) get earthquake reports out as fast as possible (and ahead of the competition).

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Why Twitter Matters in Marketing

DATE - 10/04/2017   |  Author - David Pawsey    |    Blog

With such a rich variety of digital marketing channels available it can be all too easy to overlook Twitter, or perhaps even be dismissive of its value.

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Building a Buzz: How B2B marketing is evolving

DATE - 01/03/2017   |  Author - Martina Doherty    |    Blog

Looking through old notes proved a useful reminder that even though not that much seems to have changed in marketing, in reality everything has changed. But have these changes all been for the better?

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FinTech Trends 2017: Getting down to detail

DATE - 30/01/2017   |  Author - Alice Thomas    |    Blog

2016 was something of a big year for politics and financial markets - yet how much actually changed during those 12 months?

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