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Winning a business award: And the winner is...

DATE - 27/11/2018   |  Author - Michelle Hemstedt    |    Blog

Business awards are an often under-used marketing tool. Awards celebrate success and are great PR opportunities – the perfect vehicle for letting current and potential customers know what your business has achieved.

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Profile Raising: How personal branding for your C suite can bolster company success

DATE - 14/09/2018   |  Author - Cassie Anderson    |    Blog

Personal branding and profile raising is a key tactic for CEOs and executive teams looking to succeed in business today. So what’s it all about, why do you need it and how do you go about it?

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FinTech Payments: How FinTech & FX cards have changed international travel

DATE - 15/08/2018   |  Author - Martina Doherty    |    Blog

We are constantly reading about the FinTech revolution and how new disruptive technology and FinTech developments will change our lives forever. However on a world trip with my husband, where we are currently cycling from London to Auckland, New Zealand,

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Marketing Straplines: Every Little Helps

DATE - 24/07/2018   |  Author - Michelle Hemstedt    |    Blog

A marketing strapline can be the perfect tool for building a memorable brand. Alongside the company name and logo, a strapline is a brand’s first chance to engage with customers and secure their loyalty.

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Why social media is becoming an integral part of successful business leadership

DATE - 18/06/2018   |  Author - David Pawsey    |    Blog

Evidence is mounting that the more active a CEO is on social media, the more likely this is to translate into effective business leadership, a happier workforce and a more competitive business.

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Data-pocalypse: How GDPR is the first step towards better use of data within marketing automation

DATE - 15/05/2018   |  Author - Alice Thomas    |    Blog

We are now just days away from the compulsory implementation date of the General Data Protection Regulation (GDPR), a sweeping overhaul of European data privacy law designed to better protect customer data.

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Negotiation in Marketing

DATE - 18/01/2018   |  Author - Alice Thomas    |    Blog

Whilst marketing and PR success is often measured by output, much of our value is derived from our expert knowledge and areas where we humans still have the competitive edge.

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Social media: Should we use Instagram?

DATE - 15/12/2017   |  Author - David Pawsey    |    Blog

Social media is still a relatively new but incredibly fast moving industry that is growing all the time. According to Statista 2.46 billion people currently use social media with this number expected to exceed 3 billion by 2021.

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